Meet fashion’s new erogenous zone: The bare bottom.

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From Mowalola’s pelmet mini skirts to Instagram’s booty shots, fashion’s new focus on buttock cleavage is a pop-culture phenomenon with a political backbone.

We’re halfway through the August vacation and social media’s celebrity ‘belfie’ (buttock selfie) trend shows no signs of slowing—note the recent re-release of thong-inventor Rudi Gernreich’s revolutionary high-cut swimwear. The ‘belfie’ itself sits firmly within Instagram’s body positivity culture: beyond the well-documented posterior clout of the Kardashian/Jenner camp, the likes of Lizzo, Rosalía and Emily Ratajkowski are turning booty shots into a pop-culture phenomenon with a political backbone.

On the flipside, it’s also having a lucrative impact on the cosmetic surgery industry. In America alone, there’s been a staggering 256 per cent increase in buttock lift procedures between 2000 and 2018, and buttock augmentation procedures using ‘fat grafting’ increased by 19 per cent between 2017 and 2018, according to the American Society of Plastic Surgeons.

With more women than ever before choosing to alter the shape of their buttocks (or expose more of them), the question in the Vogue office is: How are designers tapping into the world’s fast-growing focus on the bottom?


By Julia Hobbs.
Full story at Vogue.

Fashion: Short and sweet: how to wear a tailored two-piece summer suit .

Katie Wright shows you how to style the summer trend .

LOOKING for the coolest way to do co-ords this summer? Then look no further, because we have the answer, and it's the short suit.

Combining a blazer and shorts, this tailored combo is chic but relaxed, it's glam but edgy and it's trendy without trying too hard.

Back in her pre-Duchess days Meghan often rocked a shorts suit on the red carpet, but now that she's given her wardrobe a royal makeover the thigh-baring shorts are gone.

Kate Moss is also a fan of an abbreviated two-piece, as is Gwyneth Paltrow, the pair usually opting for neutral, earthy hues.


Full story at Irish News.

Copenhagen Fashion Week: the Scandi street style we’re obsessed with.

Where better to find wardrobe inspiration than from the best dressed women in fashion?

Much fuss is made about New York, London, Milan and Paris, but Copenhagen Fashion Week has always been one of the world’s lesser known fashion events. Until now, that is.

Copenhagen has slowly but surely made its mark on the fashion world, and not just for its catwalks: the street style outside the shows is impeccable, too. At the big four, peacocks strut their stuff in the most outrageous looks they can find. The Scandi set’s laidback style, however, is wearable and chic: think understated tailoring, mixed prints, and the best accessories around.


By Helen Atkin.
Full story at Stylist.

H&M unveils first-ever collaboration with African label Mantsho.

H&M have unveiled its first-ever collaboration with South African designer Mantsho, after originally announcing the collaboration in April 2019. Made up of 15.

By Tom Shearsmith.

Full story at The Industry.

Victoria Beckham matches her outfit with hubby David - and how posh do they look?

What a stylish pair?

If there is one thing we love doing, It's taking a peep into the Beckham's holiday snaps, which luckily for us, are always showcased on Instagram. The family of six are currently enjoying Italy and all it has to offer and on Tuesday evening, David, 44, shared a shot of him and VB, wearing matching outfits - and wow, how hot do they look? David wore a white shirt and camel-toned chinos with brown boat shoes and a matching brown belt, and former Spice Girl Victoria wore her fashion staple - a classic white tee - with a pair of camel shorts and she added a gold clutch bag and gold strappy sandals. We think you'll agree, she looked amazing. 

It isn't the first time the famous pair have doubled up when it comes to their designer wardrobes. Who can forget back in 1999 when everyone's fave showbiz couple headed to the Midland Hotel in Manchester for their Millennium New Year's Eve party, wearing top-to-toe leather looks? David confessed to H&M magazine he did question the look. "Me and Victoria wore matching black leather outfits once. 'They were Versace. But that's one when I look back and am like, 'What were we thinking?'" Well, it was pretty iconic Mr. Beckham!

Everyone knows that when a fashionista goes on holiday, she has to get in those holiday 'outfit of the day' shots. And the fashion designer is no different! On Monday, the 45-year-old asked David to take her photo as she promoted her collaboration with Reebok. The post didn't go down too well with David after she shared the photo on Instagram, as Victoria failed to credit him as the photographer.

By Laura Sutcliffe.

Full story Hello Magazine.

Glasgow's vintage clothes scene West Village is stylish, affordable - and saves the planet.

IT has long been known that Glasgow is one of the trendiest cities in Scotland, if not in the UK.

With Buchanan street referred to as the ‘style mile’, Glasgow boasts more than 1500 shops and is recognised as the second largest retail centre in the UK.

On top of that, Glasgow is one of the UK’s greenest cities about, with a large vegan and DIY scene.

Putting together these incredible attributes, it makes total sense that Glaswegians would hold a soft spot for vintage clothes.


Be it Dickies’ American boiler suits or vintage Adidas sportswear, walking down any street in Glasgow you will be sure to find someone wearing something eyecatching and totally unique – that is, not on the high street.


By Carla Jenkins.
Full story at Evening Times.

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Kerry Washington Takes Disco Style into the 21st Century.

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Audiences no longer have the pleasure of enjoying weekly on-screen doses of Kerry Washington in Scandal, but the actress hasn’t slowed down one bit since the series finale last April. Front and center at big events like New York Fashion Week, The Met Gala, and the Bronx Children’s Museum’s annual fête, Washington has continued to make her presence felt on the red carpet. Last night, at the Hollywood Foreign Press Association’s Grants Banquet, Washington handed out honors to PEN America for their work protecting press freedoms, while also displaying her adventurous personal style in a sequined jumpsuit by Elie Saab.

Detailed with two gold-buckled leather belts, Washington’s all-black ensemble had a slinky, disco-inspired flair. Though it would have seemed right at home at Studio 54, the jumpsuit—with its plunging neckline, long sleeves, and glossy sequins—made for a modern eveningwear choice.





By Janelle Okwodu.
Full story at Vogue.

Frankie Collective Is Giving Away Eco-Friendly Toothbrushes For Free.

SARA GOURLAY/FRANKIE COLLECTIVE

Furthering its sustainability initiative.

With sustainability being a major issue in the fashion industry, brands like Frankie Collective are continuously fighting to save the environment with its reworked pieces using garments from Nike, adidas and more. Recently, the label’s creative director Sara Gourlay took to Instagram to tease an upcoming project to further the brand’s initiative.

Spotted on her Instagram Stories was an image of a Frankie Collective-branded wooden toothbrush and fabric pouch. The label’s founder mentioned that along with cofounder Drew Heifetz, she is “heading up a program to get our gals off single use plastic items,” and that these toothbrushes will be gifted for free with orders.


By YeEun Kim.
Full story at Hypebae.

Shanina Shaik confirms that the Victoria's Secret show is cancelled this year.

MARK METCALFEGETTY IMAGES

The model was a regular on the glittery catwalk

Shanina Shaik has confirmed that the annual Victoria's Secret Fashion Show will not be taking place this year. It was previously reported that the show wouldn't be broadcast on television, but now it seems that it's not happening at all.

The model, who is a longtime ambassador for the lingerie retailer, has appeared in the catwalk extravaganza seven times since making her debut in 2011.

"Unfortunately the Victoria's Secret show won't be happening this year," she told the Australian Daily Telegraph. "It's something I'm not used to because every year around this time I'm training like an angel."


Full story at Harpers Bazaar.