Monday, 19 February 2018

Chanel and Farfetch team up on Store of the Future.

Luxury fashion platform Farfetch has announced a partnership with Chanel to work on the “boutique of tomorrow”, using Farfetch’s Store of the Future omnichannel platform, in a deal which has resulted in Chanel taking a minority stake in Farfetch.

The partnership will see the two businesses collaborate to enhance the experience in Chanel boutiques and online but it will not involve Chanel moving into e-commerce. The first fruits of the project, which has been dubbed “Augmented Retail”, will be unveiled in a French Chanel boutique later this year.

By Lauretta Roberts.
Full story at The Industry Fashion.

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