Tuesday, 27 February 2018

This Gap Ad Features A Breastfeeding Mother & Twitter Loves How It Normalizes Nursing.

Gap has long been known for its basics. But the mall brand is making a bold and necessary statement about how much you will love and want to live in its leisure clothes. A new Gap ad features a beautiful black woman breastfeeding her son. The image suggests that Gap apparel suits any and all occasions in life. It also helps to normalize the act of breastfeeding, which is a natural, healthy, and nourishing act that bonds mother and child. More importantly, it further de-stigmatizes nursing among women of color.

There's quite a bit to unpack with one powerful photo.

In the image which the brand posted on Instagram to much social media acclaim, the mother is holding and breastfeeding her son while draped in a loose, super soft, Pima cotton sleep tunic. The image promotes the brand's comfy-looking Love by GapBody collection. The brand also notes that the V-neck shirt's "super secret wash" makes it a keeper that you will wear no matter what you are doing.


By Amy Sciarretto.
Full story at Bustle.

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