Tuesday, 5 June 2018

General Atlantic invests in French online brand Sézane.

New York-based private equity house General Atlantic has taken a stake in French online fashion brand Sézane, which last week revealed its plans to open a permanent store in London.

Sézane was founded in 2013 by entrepreneur Morgane Sézalory and General Atlantic is believed to have picked up its 45% stake from Summit Partners and other investors. Two of General Atlantic’s executives Gabriel Caillaux and Melis Kahya have taken seats on the fashion brand’s board.

General Atlantic has a diverse portfolio of investments including some other fashion interests including stakes in Tory Burch, Zimmerman and Grupo Axo, which owns and operates Mexico’s leading off-price fashion retailer Promoda.

While Sézane is still a relatively small business, it is growing at a rapid rate. It initially launched online only and fuelled demand for its limited edition monthly collections through social media. It offers a full range of ready-to-wear from separates to dresses, footwear and accessories, as well as lifestyle products which are accessibly priced (dresses range in price from around £120 to £170).




By Laurertta Roberts.
Full story at The Industry.



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