Tuesday, 26 June 2018

The store that brought ‘real fashion’ to Singapore: influencer Mae Tan on Surrender, and her love of menswear.

Dover Street Market’s opening was a watershed for fashion in Singapore, but Mae Tan’s store paved its way. The 23-year-old reflects on Surrender’s history, why Singaporeans don’t invest in fashion, and why a bricks-and-mortar presence matters.

Despite its role as a global financial, and now even a diplomatic, centre, Singapore has always lagged behind other Asian cities – such as Hong Kong, Seoul, Tokyo and Shanghai – when it comes to fashion retailing.

Blame it on the constantly hot weather or the laid-back style of its denizens, but the city has yet to develop a strong fashion identity that can support a world-class shopping landscape. While there are plenty of malls, offering the top labels that you can find in major international hubs, multi-brand stores and independent boutiques are still hard to find.




Full story at SCMP.
By Vincenzo La Torre.


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