Thursday, 19 July 2018

John Lewis to launch “John Lewis & Partners Womenswear”.

A John Lewis Outfit
(Courtesy: John Lewis )
John Lewis recently announced the details of its largest own brand launch to date; a new womenswear collection “John Lewis & Partners.”  “Created in-house by the John Lewis & Partners Design Studio team the collection of 300 designs has an unwavering commitment to quality, simplicity and style and will carry the retailer’s new brand name “John Lewis & Partners,” says the official release.

The significant initiative is an important step in John Lewis’s ambition to build a £500m own brand fashion business, and for half of its products to be either own brand, or exclusive.  In 2017 sales of John Lewis’s own brand womenswear ranges grew by 15%.

“The first collection (autumn/winter ‘18), which is built on the idea of individuality and the myriad ways the full collection of 800 bold and colourful womenswear pieces, handbags and accessories can be styled, goes on sale on 4 September. Christine Kasoulis, Fashion Buying Director at John Lewis said; “This launch is our most significant investment in fashion to date and  builds on the successful launches of our stand-alone brands Kin, AND/OR and modern rarity. It’s our next confident step in positioning John Lewis as a leading fashion destination,”” says the release.

By Blouin Artinfo.
Full story at Blouin Artinfo.

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