Tuesday 18 September 2018

How Burberry became Britain’s most important brand.

Credit: Shutterstock

Tonight, the 162-year-old British megabrand unveils its new identity at the hands of nascent creative director Riccardo Tisci. Here, to celebrate, we look back at Burberry’s best bits over the years.

Today all eyes will be on SW8 as Burberry unveils its Spring/Summer 2019 collection. This will be the first time Riccardo Tisci, the brand's latest creative director, shows his own designs. Formerly at the helm of Paris-based Givenchy, it is his first official outing at his new tenure. While it is widely speculated as to what to expect as Burberry enters a new era (read here why we're so excited about Tisci's first show), we took it upon ourselves to give you a multitude of reasons as to why Burberry is, undoubtedly, the biggest and most important brand in the UK.











Full story at GQ Magazine.
By Teo Van Den Broeke and Zak Maoui.






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