Friday 21 September 2018

How Social Media Has Transformed The Model Casting Process.


Model Alyssa Traoré shares how she was discovered on Instagram.

We are all familiar with the stories of how famous models were scouted back in the day. Take Kate Moss being discovered as a 14-year-old smoking a cigarette in an airport, a 15-year-old Naomi Campbell walking through Covent Garden or a teenage Jourdan Dunn found while browsing in Primark. All were stopped and asked 'Have you ever considered modelling?' and the rest is fashion history.

Those models just happened to be in the right place at the right time. But in the days of social media, models can be seen whenever and wherever they want, found via hashtag rather than scouting the streets.

Dutch model Alyssa TraorĂ© is one such social-media success story. After years of hunting for an agency that would sign her, she took matters in to her own hands, sharing headshots of herself via Instagram in the hope of catching an agent's eye. It worked. Now she's modelled for everyone from Tommy Hilfiger and Michael Kors to Erdem, Prada and Valentino.




Full story at ELLE.



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