On the eve of London Fashion Week, The Industry sat down with Caroline Rush, Chief Executive of the British Fashion Council, and Susan Sun, Head of Merchandise at Vip.com, to discuss their pioneering partnership showcasing four influential Chinese fashion designers.
“The partnership is for a year,” say Rush. “We launched it at the beginning of January, but our teams started talking over a year ago,” she says. “We announced our intention to have a partnership, got through a few fashion weeks and worked together on fashion week content for the Vip.com site. This has culminated in the show.
“The show has already been teased with fantastic films through Vip.com’s channels and our WeChat channel, ready to livestream the show.” she says.
By Marcus Jaye.
Full story at The Industry.
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