The comedian's ready-to-wear line will be available from December.
Amy Schumer will launch an inclusive fashion label on 13 December in Saks Off 5th. Le Cloud, which is co-designed with celebrity stylist and costume designer Leesa Evans, aims to empower women regardless of size and age.
“My instinct is to be authentic and to empower women of all ages and sizes to do the same," Schumer told WWD. "We are making beautiful, comfortable and wearable clothing that is accessible to real women. A Le Cloud customer will feel confident and powerful when wearing these pieces. We take our product seriously, but not ourselves."
The affordable ready-to-wear brand spans tops, pants, skirts, a jumpsuit and outerwear, all made using "light as a cloud" fabrics such as crepe, French terry, satin and scuba. Sizes range from XS to XXL, so from 0-20. There is also a charity element to the label - 30 per cent of the proceeds will go towards Community Partners, a not-for-profit organisation which supports of the Stylefund project, a programme founded in 2017 that aims to empower women to use clothing to increase their confidence and their success.
By Ella Alla Alexander.
Full story at Harpers Bazaar.
No comments:
Post a Comment