When the Prada store installation appeared in Marfa, Texas, a city with a population under 2,000, back in 2005, it changed the landscape entirely. Suddenly this remote artist’s haven became a destination for fashion fans almost overnight. (Even Beyoncé paid a visit.)
Now, that same far-flung Prada store is making waves yet again—this time on America’s longest-running television show, The Simpsons. In the episode that aired on Sunday, the cartoon family makes an impromptu pit stop at the Prada Marfa installation on a road trip through Texas. When Marge sees the luxury boutique on the horizon, she immediately jumps out of the car. “Prada! In the middle of nowhere?” Lisa is quick to correct her mom. “This isn’t a store at all, it’s an art installation!”
Meanwhile, in classic fashion, Homer goes behind the store to relieve himself. His reasoning? “It’s on the side of the road, so by definition it is a bathroom.” Not an unfair observation.
Full story at Vogue.
By Liana Satenstein.
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