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| Acca Kappa's Treviso Factory Built By Herman Krull (Courtesy: Acca Kappa ) |
This year, the Italian beauty and lifestyle brand, Acca Kappa, celebrates its 150th anniversary and its rich history of providing consumers with the body, face, hair care products, and signature brushes, as well as fragrances that quite literally don't go out of style, as per an official release.
“Yet, as captivating as their merchandise and its natural sourcing is, the truly fascinating story it's that of the Krull family who has led the company since 1869. In Italian, the letter, "H" is pronounced Acca and the letter "K" as Kappa – the initials of the company's founder, Herman Krull - who started out making custom horse brushes in an old factory in the heart of Treviso, Italy. The business fast grew to include brushes for fine rugs, clothes, shoes, and hair and Krull quickly established his business reputation for the finest quality goods that were purchased by renowned horse breeders, a duke, and many other influential people,” says the release.
Gradually, when the business started to grow to more than 500 employees, Krull built a new factory which to this day still houses Acca Kappa's brush factory and offices. The business, as well as the family, had significant ups and downs during World Wars I and II, followed by a post-war resurgence, and is today thriving in a competitive global marketplace, led by Herman Krull's great-granddaughter, Elisa Gera, according to the release.
By Blouin Artinfo.
Full story at Blouin Artinfo.
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