Rihanna to launch groundbreaking new fashion label with LVMH.

FILE - In this Sept. 13, 2018 file photo, singer Rihanna attends the 4th annual Diamond Ball at Cipriani Wall Street in New York. Rihanna is partnering with LVMH Moët Hennessy Louis Vuitton to launch a new fashion label. The pop star, born Robyn Rihanna Fenty, announced Friday, May 10, 2019, that a new line called Fenty will debut this spring and will be based in Paris. (Photo by Evan Agostini/Invision/AP, File) (Associated Press)

NEW YORK — Rihanna certified her status as a cultural fashion icon with her groundbreaking new deal with LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group.

The pop star, born Robyn Rihanna Fenty, announced Friday that she will debut a line called Fenty this spring through LVMH. Her luxury house will be based in Paris.

The 31-year-old singer becomes the first person since 1987 to launch a new house with LVMH (the last person was Christian LaCroix). Rihanna is also reportedly the first woman to create an original brand at LVMH and the first woman of color at the top of an LVMH maison.

“Designing a line like this with LVMH is an incredibly special moment for us,” Rihanna said in a statement. She added that Bernard Arnault, the chairman and CEO of LVMH, “has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

By Mesfin Fekadu.

Full story at Washington Post.