Frankie Collective Is Giving Away Eco-Friendly Toothbrushes For Free.

SARA GOURLAY/FRANKIE COLLECTIVE

Furthering its sustainability initiative.

With sustainability being a major issue in the fashion industry, brands like Frankie Collective are continuously fighting to save the environment with its reworked pieces using garments from Nike, adidas and more. Recently, the label’s creative director Sara Gourlay took to Instagram to tease an upcoming project to further the brand’s initiative.

Spotted on her Instagram Stories was an image of a Frankie Collective-branded wooden toothbrush and fabric pouch. The label’s founder mentioned that along with cofounder Drew Heifetz, she is “heading up a program to get our gals off single use plastic items,” and that these toothbrushes will be gifted for free with orders.


By YeEun Kim.
Full story at Hypebae.