Tuesday, 21 August 2018

The AW18 Zara buys you can 100% start wearing now.

From chic new wardrobe staples to instant outfit updates, here are the best new season Zara this week...

Nothing fills us with joy quite like a fresh drop of Zara new season clothing (except maybe Zara shopping hacks). But for anyone who has ever missed a must-have piece, you’ll know that when these beauties land online (or in store) it’s a case of fastest finger first.

There’s nothing like the pain of missing out on that one dreamy piece – I’m still lusting after that plaited shopper bag, and all those other popular Zara items I missed out on.

Penny Goldstone.
Full story at Marie Claire.

Monday, 20 August 2018

Kanye West Just Wore Kim's Shoes To Attend 2 Chainz' Wedding.

Kim, no one is looking at you when your husband is wearing sandals that are too small for him...

In stories that I did not think I would be writing today, Kanye West turned up to rapper 2 Chainz' wedding in socks and a pair of slides that were too small for him.

From the top up, Kanye looked spectacularly fit. Rocking his shirtless, Louis Vuitton mint green, double breasted suit, with two gold chains (very fitting). But from the bottom down he looked like my dad, in his Aldi special price sandals.

By Laura Capon.
Full story at ELLE.

Friday, 17 August 2018

How Influencers Turned Word-of-Mouth Marketing into a $1 Billion Digital Goldmine.

Remember when Louis Vuitton enlisted Jennifer Lopez to help sell its leather goods in 2003? Or before that, when Calvin Klein’s underwear ads featured Mark Wahlberg in the 1990’s? Celebrity endorsements have long been an advertising staple in the fashion industry, and while that has not changed, what qualifies as a "celebrity" and the way in which marketers are utilizing their selling power has progressed quite meaningfully.   

Both traditional celebrities – such as singers, actors, and television stars –  and Instagram and other social media stars are being paid by brands to market their products and services. The latter group of individuals have found favor amongst brands for their ability to create a more “peer-to-peer experience” in the eyes of consumers, per Katharina Pesch, chief operating officer of digital market research firm Econsultancy.

They have also proven particularly powerful due to their capability to not only sway – but in some cases, essentially create new demand for – what millennials (those born between the early 1980s and 2000) and Gen Z-ers (those born sometime between 1990 and 2001) want to buy.

Full story at The Fashion Law.

Thursday, 16 August 2018

Victoria’s Secret models get bra fittings on camera – and all are wearing wrong sized bras.

Credit: Rex

We're off for a bra fitting.

Words by Rebecca Fearn.

It’s a commonly-known fact that a huge amount of women are actually wearing the wrong sized bra (80%, in fact). But a recent video by Victoria’s Secret revealed even top models can get it wrong when it comes to their sizings.

Victoria’s Secret models Barbara Palvin, Alexina Graham, Josephine Skriver and and Lais Ribeiro all feature in the brand’s latest video that shows them being fitted for new bras. Surprisingly, the expert fitting them reveals they are actually all wearing the wrong sized bras.

By Marie Claire.
Full story at Marie Claire.

Wednesday, 15 August 2018

'We lost our way': How Target failed its most important customers.

The fashion team at Target has a frank message for its most rusted-on fashion customer: we screwed up.

"We lost our way a little bit," the company's new head of design Karen Brickell said. "At Target, the core of our customer base is a modern mum and our ranges had not been delivering on that, so we had been disappointing her quite considerably."

The frank admission came as Australia's largest retailer re-launched its fashion category, a department that, by Ms Brickell's own admission, was in deep disarray when Guy Russo took the reins of the business as chief executive in April 2016.

Full story at SMH.
By Melissa Singer.

Tuesday, 14 August 2018

Virgil Abloh creates ballerina-inspired collection for Serena Williams' U.S Open return.

She will wear the "Queen" collection when she takes to the court.

Serena Williams is known to step out in style on and off the court. In the past she's worn many eye catching looks, and just this year she returned to the French Open in May in a head-turning all-black Nike "catsuit" and wore an all-white flounce-skirt dress at Wimbledon in July.

And now, for her upcoming return to the U.S Open (where she'll compete for her 24th Grand Slam title) the tennis star has recruited Off-White designer and Louis Vuitton artistic director Virgil Abloh to design a custom collection built around Williams' favourite silhouette: the tennis dress.

"With Serena, we have one of our generation's most powerful, inspiring athletes as the muse," Abloh said in a statement regarding the collection. "I was trying to embody her spirit and bring something compelling and fresh to tennis."

By Nerisha Penrose.
Full story at Harpers Bazaar.

Monday, 13 August 2018

10 fashion shows to watch out for.

INQUIRER.net stock photo

Fashion shows are never just about the clothes. They are also about the experience. Every season, designers tell a story through their creations or take you to a fantasy that becomes tangible.

The fashion show completes this through the music, the lighting and the set design. Throw in a little bit of drama from the models themselves and it can become an unforgettable presentation. For example, I can still remember the “gag” Valentino played on us when they sent Derek Zoolander and Hansel down the runway, anticipating the premiere of “Zoolander 2”.

There are also the lavish worlds designers love to present. For this, I believe it’s impossible not to mention Alexander McQueen. In his heyday, McQueen didn’t shy away from drama with the use of fire, holographs, water and spray-painting robots to articulate his designs further.

By Ria Prieto.

Friday, 10 August 2018

8 black fashion photographers you should already be following on Instagram.

They're not new to this.

Black fashion photographers are behind some of the most iconic editorial shoots on your Instagram feed. From Dana Scruggs's groundbreaking capture of Tori Bowie for ESPN Magazine, to Tyler Mitchell's gun control cover for Teen Vogue — and the much-discussed September Vogue cover that followed — there's no shortage of POC who are shaping culture through the camera's lens. 

They're not a trend, nor a new-ish phenomenon. Each photographer on this list is already quite prolific, shooting magazine covers, releasing coffee table books, and lensing major ad campaigns. And the world is only starting to take notice.

While most agree that there's an urgent need for inclusivity in front of the camera, not enough attention is paid to diversity behind-the-scenes. But representation is important in every facet of the fashion industry, from photographers to stylists, editors to cover subjects. Ahead, we've listed 8 black fashion photographers you should be following on Instagram — and the brands that have been quietly championing them for years.

Tyler Mitchell

By Jessica Andrews.
Full story at Glamour Magazine.

Wednesday, 8 August 2018

This corrector is the only product that will hide my dark circles.

'I've relied on the same corrector for over 10 years'

For as long as I can remember, I’ve had dark circles under my eyes.

The whole surrounding area is slightly darker than the rest of my face, and there is a fingerprint’s worth of purplish shadow under each eye. It doesn’t matter whether I’ve had three or 12 hours of sleep, they’re always there.

As my natural skin tone is very fair (my specialist subject is the best foundation for pale skin), my dark circles stand out all the more against such a light backdrop.

Alright, so there are worse problems to have – but it does mean I look tired all the time IRL. That’s why I’ve relied on the same corrector for over 10 years.

By Lucy Abbersteen.
Full story at Marie Claire.

Tuesday, 7 August 2018

Seven romantic, retro looks that evoke effortless Italian elegance.

Feminine fabrics and exaggerated silhouettes in the Tuscan countryside.

Dress (HK$43,500) and earrings (HK$4,500), both by Valentino. Sandals with crystals (HK$8,450) by Giuseppe Zanotti. Socks (HK$190) by Emilio Cavallini.

Dress (HK$29,970) and geometric-print shirt (HK$9,270), both by ChloƩ.

Full story at SCMP.
By Federico Barbieri