The times we live in – Gucci’s $380 swimsuit sells out even though it cant be worn in a pool.

The brand advantage that Gucci commands, simply amazes me. How else, would a $380 ‘sparkling swimsuit with a Gucci logo’ sell out when prospective purchasers are advised against wearing the swimsuit in the pool?

Sold at UK’s premium Selfridge’s department store, the apparel piece is curated using ivory sparkling Lycra, 80 percent nylon and 20 percent elastane. Due to the nature of the fabric and its reaction to the chemical element in public pools, adorning the self-tie halter all-in-one is ill-advised in resort swimming pools. The brand recommends consumers to think of the item as of more of tight top free of seam lines around the waist.

‘Creative Director Alessandro Michele is an ideas man, but with an archive like Gucci’s, how could you resist the temptation to revisit some old favourites?’ the text reads.

By Aayushi Kothari.

Full story at Luxury Launches.