A New Designer Is Named to Reinvent Lanvin.

Bruno Sialelli, a 31-year-old unknown, is taking on the troubled French brand for its new owner, Fosun International.

The restructuring of Lanvin, the oldest French fashion house in continuous existence and one built on the premise of classic femininity and strength, is finally complete.

On Monday, the brand’s new owner, the Chinese conglomerate Fosun International, and its new chief executive, Jean-Philippe Hecquet, named their new creative director: Bruno Sialelli, a relative unknown from Loewe, the Spanish house, whose most recent job had been in men’s wear. He will be Lanvin’s fourth designer in four years.

By Vanessa Freedman.

Full story at NY Times.