Ralph Lauren Unveils New Global Campaign, ‘Family Is Who You Love’

George Okeny and Yanii Gough in the new
Ralph Lauren ad campaign.

Several of the families featured in the campaign were also models in the designer's 50th anniversary runway show.

RELATIVELY SPEAKING: Ralph Laurencelebrated the 50th anniversary of his brand last fall with a Central Park fashion show highlighting the diversity of the American family. Giving that concept a forward spin, the company has unveiled a global advertising campaign flagged as “Family is who you love.”

Meant to be testimony to togetherness and unity, the images and video feature eight different multicultural groups that each represent modern families. Same-sex couples, intergenerational families and chosen families are all in the mix. As the tag line suggests, the idea is that family is defined by who you love. Chief marketing officer Jonathan Bottomley said, “The 50th anniversary show was a representation of how the brand spans generations and celebrates family. We felt that message was just as relevant for the show as it was for this campaign. While family, love and inclusion have always been the core values that underpin the brand, they’re particularly resonant with our consumer today.”

Full story at WWD.

By Rosemary Feitelberg.