Rihanna Is Truly Making History With Her New Fashion Label, Fenty.

Launching next week, the luxury digital brand is comprised of clothes, shoes and accessories.

When the behemoth of luxury LVMH announced that it would be collaborating with Rihanna on more than just cosmetics (the conglomerate currently owns Fenty Beauty), it made sure that the artist would be the first black woman to run a major luxury fashion company. Not that Rihanna is averse to making history – in the last couple of years alone, she has prioritised inclusivity with the brands she has developed. First came Fenty Beauty, which transformed the cosmetics industry thanks to its 40 different shades of foundation, followed by Savage x Fenty, a size and gender inclusive approach to lingerie. In one fell swoop, Rihanna drastically altered the landscape of two of the least diverse elements of the fashion and beauty industries.

Now, LVMH has announced that Fenty, Rihanna's new foray into clothes, footwear and accessories, will officially launch later this week with pop-up stores in Paris on May 24. It will then be available online from May 29 on Fenty.com, or what LVMH refers to as Fenty's 'digital flagship.

Full story at Grazia Daily.

By Hannah Banks-Walker.