Genius Is Born Crazy is Moncler's latest Genius campaign and features Will Smith as the leading man
Moncler has a habit of teaming up with some of the biggest fashion brands in the world. Palm Angels, Valentino, Craig Green – you name it, Moncler has probably done it. Well, now, the Italian brand is adding a new name to its backlog of collaborations and it may come as a surprise.
Will Smith will be the face of Moncler's latest campaign, Genius Is Born Crazy, shot by Tim Walker. Moncler's Genius line celebrates the creative and, well, genius across the world. So who better to front the latest campaign than Smith, who can say he is an actor, producer and musician, two-time Academy Award nominee and Grammy winner...
The Genius Is Born Crazy campaign aims to highlight the complexities within the mind of a genius through the insanity of design. The campaign shows how far Moncler has come since it was founded in Grenoble 1952, when it was introduced as a skiwear brand. Now it sits at the peak of forward-thinking luxury, favoured by the likes of Ezra Miller and Drake.
By Zak Maoui.
Full story at GQ Magazine.
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