Snoop Dogg Tapped as New Face of G-Star Raw

Snoop Dogg for G-Star Raw. COURTESY

The campaign video is a reimagined take on the rapper’s song “Say It Witcha Booty.”

Snoop Dogg is embarking on a new initiative in the fashion world.

The rapper has signed as the new face of denim brand G-Star Raw, where he appears in the brand’s new “Hardcore Denim” campaign.

The cheeky campaign is a reimagined take on Snoop Dogg’s song “Say It Witcha Booty,” where he raps about the brand’s new denim collection while modeling some of G-Star Raw’s pieces.

G-Star Raw describes the campaign as merging its “hardcore Denim philosophy with Snoop [Dogg’s] signature blend of humor, style and backside appreciation.”

By Layla Ilchi.

Full story at WWD.