Cameroonian-based fashion brand OMÔL is a juxtaposition of fierceness and femininity

Image: Omol/Supplied

Founded by designer Nathalie Chebou Moth in 2020, Cameroonian-based fashion brand, OMÔL offers culturally-rich contemporary garments infused with an ethos of eco-consciousness and community upliftment.

African identity and craftsmanship is woven into the fabric of OMÔL and their aim is to spark a Pan-African fashion movement on the continent and beyond.

We chatted to Nathalie about her journey with the brand and aspirations for the future.

How does OMÔL champion sustainability in both its production and clothing?

Sustainability is embedded within our brand. We try to limit our impact on the environment by upcycling during our production process. We also don’t subscribe to the notion of having seasonal collections. As the brand was founded in Cameroon, seasonal dressing is irrelevant to us. Thus, all of our pieces are transeasonal, which reduces waste and allows for a more circular product cycle. Since 2022, Omôl has partnered with a Spanish textile platform that focuses on circular fashion. This collaboration helps us tackle the issue of transparency, traceability and assessment of our impact on the planet. We also aim to bring about social change through our brand. We work with local craftspeople and each of our garments are signed by the artisan who created it. This humanises our pieces and highlights the skills of our team.

By Farah Khalfe.

Full story at Glamour