Reebok launches Above The Rim collection

Reebok recently pulled out all the stops to celebrate the launch of their Above The Rim collection. Reebok, in collaboration with Shesha and NBA Store Africa, hosted an event and movie screening at NBA Store Africa in Sandton. The event coincided with the range's launch, and was a tribute to the heart and soul of basketball culture and the legacy of the iconic ATR Pump Vert.

Originally introduced in 1993, the Pump Vert was the centerpiece of the Above The Rim range. For Reebok, it was about more than footwear; it was about solidifying the brand’s place in the culture. This model even made its mark in cinema, featuring in two basketball classics of the era, Above The Rim, starring Tupac Shakur, and Blue Chips, featuring Reebok partner Shaquille O'Neal.

From there, the Pump Vert found its way onto NBA courts, where it was worn by Chris King (Supersonics) and Victor Alexander (Golden State Warriors). Its popularity and the success of the Above The Rim collection ensured the Pump Vert would remain a staple in the range for several seasons, continuously evolving with fresh design iterations.

Full story at Biz Community.