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| Photo credit: Mariebabs |
In Nigeria, locally produced streetwear is gaining more recognition and changing the status quo in a local fashion market currently valued at more than $1 billion. Each December, several young people flock to Lagos – the country’s entertainment capital and a thriving hub for fashion, to be a part of the cultural renaissance taking place across music, fashion, and the arts. This young generation converges at Street Souk, Nigeria’s premiere streetwear convention which boasts a yearly intersection of fashion, style, skate culture and music, and attracts over 5,000 young attendees. With five annual editions to its name, Street Souk has become the country’s singular hub for buying and selling streetwear with a local-made twist.
“Street Souk is important for many reasons,” says Ify Obi, a music and culture editor at Amaka Studio who was a first-time attendee last year. “The primary reason being the sense of pride it allows young Africans to have in wearing African-owned fashion brands and showing budding young designers that they do not have to play into the Western gaze because there is a market for them to succeed in their home.” With a recorded population of 206 million, an estimated 70% of which is aged under 30, Nigeria is evidently a veritable hub for youth culture to thrive and take form.
By Tami Makinde.
Full story at Highsnobeity.
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