Thursday, 31 July 2025

What women really want from sportswear (and why most brands still don’t get it)

From no-pocket shorts to low-rise leggings, Telegraph journalists share what frustrates them – and the labels that get it right.

I could write a book about the benefits of taking up tennis again in mid-life (fitness, body confidence, family bonding). I could also pen a ranty diatribe about how inadequate and weirdly patronising a lot of sports lines for women are.

Let’s see… Men’s shorts featuring ball pockets, plus a zippered one at the back for keys. Women’s shorts? Ah, no pockets at all. This is particularly annoying when you are playing tennis and need an extra ball for serving.


By Sarah Bailey
Full story at The Telegraph

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