‘Delivering the Dream,’ a Deep Dive Into Fashion’s Vision and Execution

MILAN — The title says it all: “Delivering the Dream,” by Erica Corbellini and Tomaso Galli, is a book “for professionals, students and anyone passionate” about the fashion industry, states former Gucci president and chief executive officer Domenico De Sole in his foreword. “It provides a useful lens to understand not only what leading brands do, but how they make it happen.”

De Sole described the book as “relevant and valuable” because it “reminds us that dreams in fashion and luxury are not abstract: they are built day by day, through the discipline of execution and the alignment between vision and delivery.”

During an interview, Galli said he views De Sole as his mentor, who hired him from PR and marketing communications consultancy Ketchum to head corporate communications at Gucci and taught him “that everything had to be done by yesterday through the power of flawless execution.”

By Luisa Zargani

Full story at Yahoo News